Advertising: The Art of words

Since 1989 Panorama of Russia has specialized in academic and reference publications from the Russian Federation and the Commonwealth of Independent States.

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PRICE

$ 13.50

012591
Kokhtev N.N

Reklama: Iskusstvo Slova

Rekomendatsii dlia Sostavitelei Reklamnykh Tekstov

[ Advertising: The Art of words : Recomendations for advertising copy writers]

Moscow: Izd-vo Moskovskogo Universiteta, 1997
95 p
pbk. 11 x 17 cm
ISBN: 5211036581
Language: Russian

This book contains recommendations on the effective organization of advertising in terms of style, composition, and wording for a Russian speaking audience.

Subjects

» Economy / Business / Management » Economy and Social Reforms » Economic History

» Language, Dictionaries and Linguistics » Philology, Etymology and History of Language

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