The typology of discourse of active influencing

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031796
Sokolova, Ol’ga V

Tipologiia Diskursov Aktivnogo Vozdeistviia

Poeticheskii Avangard, Reklama i PR

[ The typology of discourse of active influencing : The poetic avant-garde, advertising and PR]

2nd ed
Moscow: Gnozis, 2014
304 p. [12 ill.]
Hardcover. 17 x 24 cm
ISBN: 9785942440497
Language: Russian

This monograph studies the interaction of avant-garde poetical, advertising and public relation discourse in the 20th and 21st centuries. The author finds parallels in communication strategies, linguistic conventions, deformation and minimization of statements and the way they influence the addressees.

Subjects

» Language, Dictionaries and Linguistics » Philology, Etymology and History of Language

» Social Sciences » Political Science

» Social Sciences » Psychology

» Humanities » History and Theory of Arts » The Russian Avant-Garde

» Literary Theory and Criticism / History of Literature » Theory of Literature

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