All the books listed on this web site are in stock and will be shipped within
3 business days.
We Accept: Paypal, Mastercard, Visa, American
Express, and Discover
|
| Since 1989 Panorama of Russia has specialized in academic and reference publications from the Russian Federation and the Commonwealth of Independent States. |
|
|
|
|
029954
Silverstein, Michael; Fiske, Neil; Butman, John Zachem Platit` Bol`she? Novaia Roskosh` dlia Srednego Klassa
[ Zachem Platit` Bol`she? Novaia Roskosh` dlia Srednego Klassa]
Trading up: The New American Luxury
Transl. from English by Elena Kitaeva
Moscow: Al`pina Biznes Buks, 2004
364 p
Hardcover. 17 x 24 cm
ISBN: 5961400433
Language: RussianA fascinating look at why millions of consumers are "trading up" to premium goods, and how companies can profit from this phenomenon. Middle-market consumers have more discretionary income than ever before and are willing to pay extra for "new luxury" goods and services-items that deliver higher quality, technical advantages, and superior performance to conventional products. Above all, consumers are looking for emotional engagement-they look to products to help them manage the stresses of everyday life, and to help them realize their aspirations. Trading Up explores what`s driving this move to premium goods, tells the inside stories of many New Luxury companies and their leaders, and offers insights and methods that can help reader take advantage of this remarkable phenomenon. The book is based on the authors` experience in helping clients create billions of dollars worth of New Luxury products as well as on exhaustive supporting research.
|
|
|
Search
Please note that searching in the Cyrillic version of the site is case sensitive. |
| This web site works best using Internet Explorer. |
|
Print this page